How to market a young 





If you have a item to sellthat’s not superwell known or you don’t have a lot of great customersand then you have to hook up with a business that does.

market a product


Two noncompeting but somehow related merchants - such as a pet store proprietor and veterinarian; a restaurant manager and a theatre keeper; a sporting goods store manager and a sports-bar proprietor; and car salesman and a car wash keeper; a computer firm and an office supply shop-can share their clientdatabase, their store footfall and even their advertising to grow each others’ companies and stretch their advertisingbudget.



In this same kind of collaboration, there are joint ventures. In the world, there are simply just two groups: thosewithclients and those without customers. Each has a need, butthose in the first group shouldusually be educated by experts in the second. The owner with a boomingcompany and loyalgroup of responsivecustomers needs to be of increasing service to those customers, and he needstechniques to make more capitalwith his clients without doing more work. He may or may not realize this, but he has the most preciousadvantage in the world: customers. Then there’s you-the mogul with a product or service or business that would be of interest and value to his clients. In direct marketing terms, he could be a “host” and you could be a beneficial “parasite”.



There are sixthings you ought to know:



1. Firms spend fortunes seeking and attractingcustomers.



2. You can eradicate your out-of-pocket costs, risks, and research by simplypaying a host to permit you to be beneficial parasite, to use the customers that already exist.



3. Host and parasite worktogether to exploit the value in the buyers in a way that host couldn’t or wouldn’t do on his own.



4. Make it easy for the host to agree. It should comprise little or no work for the host, so you must have sales letters and resources, Web site material, in-store signage, and whatever else is necessary for the sale to be done, researched, proven, and furnished to the host, so he doesn’t have to invest time or moneymaking anything. You shouldguaranteecustomersatisfaction, so the host does not jeopardize his reputation.



5. Make it an overwhelmingeconomicgain for the host. And I would emphasize here - do not be a cheapskate about this. Thinkabout what it costs you to acquire a buyer on your own!



6. When you have success, nurture the relationship so you can repeat the same promotion or do differentpromotions with that same host, and quote that host as a recommendation when you negotiate withdifferentlikely hosts.

how to market a product